|
|
 |
| |
Case Studies - Employer Branding |
|
|
| A Fast growing
organization in the QSR sector |
| |
| Problem Statement |
|
| This organization was
facing an attrition challenge and also
needed to plan its HR strategy to look at
trebling its growth in the next 3 years. A
large proportion of the employees in this
organization were in the age group of 18 to
22 years . Attracting people in this age
group was not a challenge, however,
retaining and engaging them was very
difficult with stiff challenge from the BPO
and Retail sector for hiring this target
group of employees. |
| |
| A Snapshot of Our
Approach |
- Identified the aspirations of the
young workforce taking into account their
socio-economic backgrounds.
- Aligned these aspirations with what
the company was doing well, and with the
vision of the company to arrive at the EVP
- Identified the Brand Busters to ensure
that all causes of attrition are mitigated
or nullified
- Used the Brand Signature to create a
pull for the right profile
|
|
|
|
|
|
|
|
|
|
|
|
