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Case Studies - Employer Branding |
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| Leading Global
Financial Services Player |
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| Problem Statement |
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| One of the world’s
largest bank began its operations in India
some years back. This company is one of the
best paymasters in the industry and also
offers challenging opportunities to
employees. However, every year a sizeable
chunk of the employees left the organization
(voluntary/involuntary). This has caused a
sense of insecurity within the current
employees. Also, in the job market, this has
led to a lack of a pull factor and fewer
people are expressing interest in joining. |
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| A Snapshot of Our
Approach |
- Collaborating with the Senior
Leadership team to identify the right
profile for the company (who would be the
right passengers on the bus).
- Re-pitching the company as a career
investment for ‘entrepreneurial people’
and as a place where they have an
opportunity to build an “Organization for
Tomorrow”.
- Identifying an approach to build an
emotional connect with the current
employees by asking the manager to take
ownership for the outcomes and move away
from transactional management.
- Building internal strengths to
generate a positive brand image in the
eyes of the prospective employees while
lowering the negative perception
alongside.
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