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Case Studies - Employer Branding |
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| One of India’s largest
Business Conglomerates |
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| Problem Statement |
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| This business group
operates across 7 industry sectors with
multiple locations in India and globally.
The company was finding it a challenge to
change the market perception of a slow
company to one of high growth in the market
place. Younger employees felt stifled with
the culture and did not tend to stay with
the company. In addition, the company needed
to attract graduates from the IIM/ IIT’s to
partner in the journey for exponential
growth. |
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| A Snapshot of Our
Approach |
- In-depth analysis of organization’s
brand perception across sectors to
identify strengths and gaps.
- Workshops to identify distinctive and
differentiating EVP for the entire group
(built on the strengths of the group).
This resulted in EVP for the entire group
as well as for group companies.
- Analysis of process touch points to
enable the translation of the EVP into
reality.
The Group is currently
engaged in implementing the Employer Brand
Plan to translate the brand promise into
actual employee experience, based on our
inputs. |
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