In the market scenario, what differentiates the best from the rest is the “quality of human capital” in every organization. While there is plenty of talent available, the difficulty comes in finding the talent with the “best fit” to the organization. Potential employees would like to associate themselves with companies, which have a “brand” of success, leadership and people development initiatives and also instill a deep sense of pride and commitment. Not much effort has been made by organizations to improve their corporate image internally. However, with increasing global competition companies worldwide have started looking at this facet of branding.

“Employer branding” is all about the company’s value in the market, a timeless process that in today’s scenario has gained even more significance. It is essentially a combination of reputation of the organization, the career offer and the corporate culture existing in the company.